Maida is a finely milled and refined wheat flour that is used in many Indian and Pakistani cuisines. It is also known as all-purpose flour. It is made from hard wheat variety and has a fine texture, creamy color, and a slightly sweet flavor. Maida is used to make a wide variety of dishes, ranging from traditional flatbreads such as chapati and paratha to more modern dishes like cakes, pastries, and naan bread. It is also used to make sweets like gulab jamun and jalebi.